Finding customers is the lifeblood of your business! 🏆 The keys are visibility, trust, and outreach. Hear from OTPreneurs Justin Oakley, Emilia Bourland and Brandy Archie in this video clip as they answer this very question. For the full convo check it out here!
Let’s break it down into actionable steps so you can get started.
1. Define Your Ideal Customer
Before you start marketing, you need to understand who your ideal client is.
- Identify who needs your services the most (e.g., children, seniors, post-surgical patients).
- Determine where they spend time (e.g., online, in schools, at rehab centers).
- Understand their biggest challenges (e.g., mobility issues, sensory processing difficulties).
2. Leverage Word-of-Mouth & Referrals
Referrals are one of the most effective ways to grow your business.
- Ask satisfied clients to recommend your services to others - even if you worked with them in a traditional setting. They can attest to your work!
- Build relationships with your champions, the professionals who are already working with the clients you are trying to reach.
- Create a simple referral system so it’s easy for people to connect you with clients. Referring them to your profile at AskSAMIE is a great way to get new referrals.
3. Build a Strong Online Presence
A professional online presence makes it easier for potential clients to find and trust you.
- Optimize your website to clearly explain who you help, what you offer, and how to book an appointment.
- Use SEO (Search Engine Optimization) so people can find your services on Google. Start easy by Building Your Google My Business Profile.
- Stay active on social media by posting OT tips, client success stories (with permission), and educational content.
4. Network and Build Relationships
Connecting with the right people can lead to more referrals and business opportunities.
- Attend local meetups, professional conferences, and community events.
- Join Facebook groups, LinkedIn forums, and OT-related communities where potential clients and referral partners are active.
- Establish yourself as an expert by hosting workshops or webinars to share knowledge and connect with new clients.
5. Follow Up & Stay in Touch
Keeping in contact with past clients and referral sources leads to repeat business.
- Send email newsletters with helpful OT tips and updates.
- Create a system for following up with past clients to check in and offer additional support.
- Stay connected with referral sources by sending thank-you notes or progress updates.
Final Thoughts
Finding customers for your OT practice doesn’t have to be overwhelming. By focusing on word-of-mouth referrals, online presence and networking you can attract and retain clients.